A/E/C Economic Development Outlook
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Event Sponsors:
(Marketer's Forum) - "How to Plan a Trade Show" - Jay Young, Nimlok-Central PA Exhibit Studios
February 4, 2009
8:00 - 10:00 am
Gannett Fleming, Inc. 207 Senate Avenue Camp Hill, Pa 17011
How to Plan a Trade Show!
Participation in trade shows has always been an important part in successful marketing programs, but has become even more so in the evolving state of our economy. What’s also becoming more important than ever before is how to make a show as effective as possible in everything ranging from pre-show planning to training the firm representatives that will be on-site.
This session will cover pre-show, show, and post-show preparation. It will go over ways to be smarter in what we do, how we do it, and how to improve your business’s ROI.
This is not a time for followers, but rather leaders. It is time to plan your future, not let the future plan what your company’s success or failure will be. Preparation, planning and evaluation are elements that will assist in ensuring your success in trade shows for 2009 and beyond.
Beginners and trade show veterans all will benefit from this session.
Where: Gannett Fleming
When:
Cost: $20 – Members
$25 – Non-members
About the Speaker: Jay Young has been involved in the trade show business for more than 35 years. His experience has provided him with an extended understanding of the various aspects of trade show programs. Jay serves as exhibit and training consultant for Nimlok Central Pennsylvania, a display and exhibit solutions firm. His knowledge in all aspects of trade show programs, and ability to share that knowledge with seminar attendees is key to his presentations.
Event Sponsors:
CEO Panel - Legislators/Mayors
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Event Sponsors:
(Special Event) - Canstruction
Pennsylvania State Farm Show Building Cameron Street Harrisburg, Pa
Dickinson College Science Building Tour & Sustainability Panel
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(North/East Program) - Selected Project Tour
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(Marketer's Forum) - "Handling Conflict with Style!" - Tom Dardick, Managing Member, The Communication Gym
April 1, 2009
8:00 - 10:00 am
Gannett Fleming, Inc. 207 Senate Avenue Camp Hill, Pa 17011
K-12 Market Panel
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(Special Event) - SMPS Chapter Membership Drive
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Diversity Panel
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Member Appreciation Party - New Member Networking Social
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Certified Professional Services Marketer 2008 - 2009 Program
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The Society for Marketing Professional Services (SMPS) will help you earn your CPSM with Friends!
Through the newly formed SMPS Central PA Chapter, members can begin their journey to become Certified Professional Services Marketers (CPSM). A monthly series of brown bag mentoring sessions will focus on each Domain of Practice and take place the 1st Friday of each month from 11:30 a.m. to 1:00 p.m.
Dates, time and location - T-B-A
CPSM Mentoring - 2008 - 2009 Schedule
TBA - Domain 1: Market Research
TBA - Domain 2: Market Planning
TBA - Domain 3: Client and Business Development
TBA - Domain 4: SOQs/RFPs/Proposals
TBA - Domain 5: Promotional Activity
TBA - Domain 6: Information, Resource and Org. Mgmt.
TBA - Study Session: Domains 1 through 3
TBA - Study Session: Domains 4 through 6
Aug 2009 / Natl Conference Las Vegas - CPSM Exam
A $75 cost includes all programs and study groups. All sessions are lead by senior marketers holding CPSM accreditations. The cost of the CPSM exam, study materials and application fee is not included. The program is open to SMPS members only.
The program is designed to help members establish an exclusive mentoring network; strengthen competency in the marketing and business development practices for the architectural, engineering and construction industry; and facilitate study groups and testing for members seeking National CPSM certifications.
SMPS Central Pennsylvania Chapter CPSM Liason:
Judy L. Hricak, CPSM, VP & National Practice Manager
Gannett Fleming, Inc.
Phone: (717) 763-7212 Ext. 2624
Email: jhricak@gfnet.com
Event Sponsors:
Event Management by Cvent
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